I build marketing programs, from 0→1, with a bass player mentality: foundational work that holds everything together… prioritizing quality over volume, and craft over metrics.

My work connects what companies build to why people should care. In-person experiences that create pipeline through genuine connection. Strategic sponsorships that go beyond the booth or placement. Community strategies that make customers feel seen and heard.

I believe in doing fewer things exceptionally well and moving fast without sacrificing quality.

→ Currently: Head of Marketing and Sales at Eventrise
→ Previously: Webflow, Abstract, Dribbble

maxtlind@gmail.com
/in/maxwelllind/
WDM, IA

BIO

Hello… I'm Max, sometimes Maxwell, a marketer from Iowa.

I've spent the last decade helping designers and developers understand why they should care about the tools vying for their attention. Having navigated industry shifts since the early aughts, I've learned that while tools change constantly, the ultimate question stays the same: "how do you connect what's possible to what people actually need?"

My career through-line is emphasized by turning eyeballs into customers, and customers into champions by actually understanding what matters to them, taking the time and care to build genuine relationships and focus on systematically, thoughtful work.

At Webflow, I drove self-serve marketing and events strategy for the agency and freelancer segment… turning an under appreciated audience into a catalyst for company growth, and extension of our sales team that actively secured new customers.

At Abstract, I built a field marketing program from zero… scaling beyond a $1M budget across 50+ events annually, proving that high-touch, thoughtfully designed experiences could accelerate sales cycles and increase pipeline quality.

At Dribbble, I built a partnerships and sponsorships program predicated on trust… generating $500K+ in annual revenue, proving monetization and authenticity aren't mutually exclusive.

I believe good design creates gravity, think geography has no bearing on ability, and care immensely about the people behind the keyboards.

EXPERIENCE

Head of Marketing & Sales

Eventrise

2025–Present

Marketing Strategist

Independent

2024–Present

Strategic Partnership Lead

BuySellAds

2020–2021

General Manager

8020

2020

Field Marketing Manager, Designer Evangelist

Abstract

2018–2020

Head of Partnerships

Dribbble

2017–2018

Community Manager

Designer News

2015–2017

Web Strategist

Spinutech

2011–2015

Lead Interactive Designer

iWireless

2007–2011

Senior Marketing Manager, Agencies

Webflow

2021–2024

PROJECTS

Webflow Awards

The Webflow Awards recognizes and celebrates the people and organizations delivering the most creative, technically impressive, and impactful work with Webflow.

Date(s)

2024
2023
2022

Role

Program Lead
Producer

Core Skills

Program Management
Cross-functional Leadership
Content Strategy
Community Engagement
Customer Marketing

Situation

Webflow needed to elevate its position as the premier platform for professional web design and development. While our platform had a thriving community of agencies and freelancers creating exceptional work, there was no formal program to recognize and celebrate their achievements. As Senior Marketing Manager for Agencies, I saw an opportunity to create a dedicated awards program that would not only showcase our community's best work but also set new standards for what's possible with Webflow.

Challenge

Create a first-of-its-kind awards program for the Webflow community aimed at driving meaningful engagement and long term loyalty from customers and agencies (big and small!)

Action

→
Spearheaded the end-to-end creation and launch of Webflow Awards, leading cross-functional collaboration across
→
Developed comprehensive submission guidelines and judging criteria that aligned with Webflow's core behaviors and technical standards
→
Created and executed a multi-channel marketing strategy to drive submissions and community engagement
→
Oversaw the design and development of a dedicated awards website to showcase submissions and winners
→
Managed the production of the in-person awards ceremony, including the design of premium physical awards

Result

→
Generated thousands of high-quality submissions
→
Established a scalable framework for future awards programs
→
Drove significant organic social media engagement and community discussion
→
Reiterated Webflow's commitment and loyalty to it's existing customer base
→
Strengthened Webflow's position as the leading platform for professional web design

Made in Webflow

Date(s)

2021–2024

Role

Curator
Program Lead

Core Skills

Editorial Curation
Community Programs
Content Strategy
Product Marketing

Situation

Made in Webflow existed as a public-facing directory before I joined, but it was largely underleveraged: inconsistently updated, not widely promoted, and not recognized internally as a strategic asset. The community was constantly building remarkable things, from polished client work to experimental components and half-formed ideas worth sharing, but the directory wasn't yet the destination it could be.

Challenge

Transform Made in Webflow from a passive listing into an active, living showcase that the community genuinely cared about, that reflected the full range of how people used the product (finished sites, components, experiments, and works in progress alike), and that Webflow could use as a proof-of-product channel internally and externally.

Action

→
Took ownership of the directory and established a consistent curation practice: reviewing submissions daily and weekly, applying a clear editorial standard, and actively sourcing standout work from across the community rather than waiting for it to come in.
→
Championed Made in Webflow internally as a strategic asset, making the case across Marketing, Product, and Comms that the directory was one of the most credible proof-of-product channels available and building processes to keep it visible across teams.
→
Extended the directory into a participatory platform through Cloneable Projects: community-facing challenges built around specific Webflow features, seeding professionally designed starter projects that others could fork, remix, and build on top of.
→
Designed each Cloneable Project to be genuinely open-ended, welcoming fully completed sites, components, experiments, and works in progress, lowering the bar for participation while keeping the standard of featured work high.
→
Grew the directory to 10,000+ submissions, establishing Made in Webflow as the most comprehensive public showcase of work built with the platform.

Result

→
Made in Webflow became a destination: a place the community checked for inspiration, submitted work to be recognized, and used as a canvas for experimentation
→
The Cloneable Projects format created a repeatable model for community-driven product engagement, with each project generating organic social sharing, cross-community discovery, and a growing library of community-produced content
→
Internally, the directory shifted from a passive asset to an active proof-of-product resource that Marketing, Comms, and Product could draw from when they needed to show what Webflow made possible through the people actually building with it

The Vault

Date(s)

2021–2024

Role

Creator
Maintainer

Core Skills

Systems Design
Cross-functional Operations
Community Marketing
Content Infrastructure

Situation

Webflow's community was constantly generating remarkable stories: agencies building innovative client work, freelancers pushing the limits of what the product could do, builders solving problems in ways no one at Webflow had anticipated. These stories surfaced through events, the newsletter, the Awards program, and organic community activity, but once surfaced, they largely disappeared. There was no shared system for capturing, organizing, or retrieving them. Every team across Marketing was effectively starting from scratch each time they needed a customer proof point.

Challenge

Build a shared internal repository that was organized well enough for anyone to navigate independently, comprehensive enough to be genuinely useful across multiple use cases, and maintained consistently enough to stay current as the community grew and programs evolved.

Action

→
Designed and built The Vault in Airtable: a meticulously organized internal repository cataloguing Webflow community projects, the builders behind them, relevant use cases, industry verticals, feature tags, and source links.
→
Established a consistent taxonomy and tagging system that made the library searchable and filterable across multiple dimensions, so any team could find relevant proof points without needing to know exactly what they were looking for.
→
Integrated The Vault into existing workflows across Marketing, establishing a norm that any community story surfaced through programs, events, or the newsletter was documented and added to the repository.
→
Socialized the system cross-functionally beyond Marketing, ensuring Comms, Policy, and Product had access and understood how to draw from it for their own needs, from press opportunities to policy proof points to product launch narratives.
→
Maintained the repository as a living resource, updating and expanding it continuously rather than treating it as a one-time build.

Result

→
The Vault became the connective tissue that made every other community program more valuable
→
Stories that would previously have surfaced once and disappeared became durable, reusable assets
→
Teams across the org gained the ability to find and activate community proof points on demand, without relying on institutional memory or knowing who to ask
→
The investment made in surfacing community stories through the Awards, the newsletter, events, and partnerships compounded over time rather than resetting with each new program cycle