Max Lind Event Marketing Customer Advocacy Field Marketing
Webflow Awards
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OVERVIEW
The Webflow Awards recognizes and celebrates the people and organizations delivering the most creative, technically impressive, and impactful work with Webflow.
DATE(S)
2024 2023 2022
ROLE
Program Lead Producer
CORE SKILLS
Program Management Cross-functional Leadership Content Strategy Community Engagement Customer Marketing
SITUATION
Webflow needed to elevate its position as the premier platform for professional web design and development. While our platform had a thriving community of agencies and freelancers creating exceptional work, there was no formal program to recognize and celebrate their achievements. As Senior Marketing Manager for Agencies, I saw an opportunity to create a dedicated awards program that would not only showcase our community's best work but also set new standards for what's possible with Webflow.
CHALLENGE
Create a first-of-its-kind awards program for the Webflow community aimed at driving meaningful engagement and long term loyalty from customers and agencies (big and small!)
ACTION
- Spearheaded the end-to-end creation and launch of Webflow Awards, leading cross-functional collaboration across marketing, design, and community teams
- Developed comprehensive submission guidelines and judging criteria that aligned with Webflow's core behaviors and technical standards
- Created and executed a multi-channel marketing strategy to drive submissions and community engagement
- Oversaw the design and development of a dedicated awards website to showcase submissions and winners
- Managed the production of the in-person awards ceremony, including the design of premium physical awards
RESULT
- Generated thousands of high-quality submissions
- Established a scalable framework for future awards programs
- Drove significant organic social media engagement and community discussion
- Reiterated Webflow’s commitment and loyalty to it’s existing customer base
- Strengthened Webflow's position as the leading platform for professional web design
Abstract Field Marketing Program
OVERVIEW
Abstract is version control for Sketch files, a collaboration platform specifically designed to help teams design together, in real time.
DATE(S)
2019 2018
ROLE
Field Marketing Manager Designer Evangelist
CORE SKILLS
Event Production Event Management Sponsorships Budget Managements Community Marketing
SITUATION
Abstract sought to enhance brand visibility and accelerate customer acquisition. While generally recognized within the design community, Abstract lacked a structured field marketing strategy to establish a strong presence, and brand message, at key industry events and conferences.
CHALLENGE
Develop and execute a field marketing strategy that would engage high-value design professionals, boost Abstract’s credibility in the enterprise space, and drive measurable customer growth—all within a highly competitive and evolving design tooling market.
ACTION
- Built the field marketing program and global sponsorship strategy from scratch
- Oversaw design and procurement of physical Abstract swag to support Marketing and Sales initiatives
RESULT
- Managed $1M+ budget
- Organized 50+ events/yr, including trade shows (SXSW, Adobe MAX), design conferences, VIP dinners
