Max Lind Marketing Programs Strategic Partnerships Integrated Marketing
Webflow Awards
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OVERVIEW
The Webflow Awards recognizes and celebrates the people and organizations delivering the most creative, technically impressive, and impactful work with Webflow.
DATE(S)
2024 2023 2022
ROLE
Program Lead Producer
CORE SKILLS
Program Management Cross-functional Leadership Content Strategy Community Engagement Customer Marketing
SITUATION
Webflow needed to elevate its position as the premier platform for professional web design and development. While our platform had a thriving community of agencies and freelancers creating exceptional work, there was no formal program to recognize and celebrate their achievements. As Senior Marketing Manager for Agencies, I saw an opportunity to create a dedicated awards program that would not only showcase our community's best work but also set new standards for what's possible with Webflow.
CHALLENGE
Create a first-of-its-kind awards program for the Webflow community aimed at driving meaningful engagement and long term loyalty from customers and agencies (big and small!)
ACTION
- Spearheaded the end-to-end creation and launch of Webflow Awards, leading cross-functional collaboration across marketing, design, and community teams
- Developed comprehensive submission guidelines and judging criteria that aligned with Webflow's core behaviors and technical standards
- Created and executed a multi-channel marketing strategy to drive submissions and community engagement
- Oversaw the design and development of a dedicated awards website to showcase submissions and winners
- Managed the production of the in-person awards ceremony, including the design of premium physical awards
RESULT
- Generated thousands of high-quality submissions
- Established a scalable framework for future awards programs
- Drove significant organic social media engagement and community discussion
- Reiterated Webflow’s commitment and loyalty to it’s existing customer base
- Strengthened Webflow's position as the leading platform for professional web design
