2023–Today

Co-Founder No-Code Supply Co.

• Co-founded an online resource that empowers designers and developers to explore the potential of no-code tools — attracting 12k+ monthly visitors, the platform was designed in Figma, built with Webflow, and powered by Airtable
• Developed a lightweight, developer-first CSS framework for Webflow (called Mast) to help Webflow users build efficiently and consistently
• Created the Mast style guide for Figma, the design companion to Mast
• Wrote and edited technical documentation for Mast, including the creation of a custom GPT

2020-2021

Strategic Partnerships Lead BuySellAds

• Managed and fostered relationships with key advertisers and publishers in niche verticals: Design, Development, Tech/Consumer (e.g. Dribbble, CSS-Tricks, Brave Browser)
• Leveraged ABM strategies to successfully acquire new publishers and advertisers, driving targeted engagement and revenue growth
• Defined clear company objectives and key results for strategic partnerships, monitoring progress and providing the leadership team with insights and recommendations
• Designed sales enablement toolkit, including a revamped internal repository of documentation and inventory, enhancing sales team productivity

2020

Co-founder, General Manager 8020

• Co-founded 8020, an agency that specializes in no-code web design to help startups get to market faster — owned all agency operations and business objectives, including revenue forecasting, client acquisition, and team management
• Directed a remote, globally distributed team of web designers and developers, providing leadership as creative director, producer, and decision-maker to ensure alignment with individual client/project goals
• Developed a simple, yet effective agency operation model for team members to follow to ensure client satisfaction, team satisfaction, and profitability
• Performed monthly audits and delivered comprehensive ‘agency health reports’ to Tiny Capital, providing strategic insights to support sustained growth and operational efficiency

2018–2020

Manager Field Marketing / Designer Evangelist Abstract

• Built the field marketing program and global event sponsorship strategy, leading a team to expand the customer pipeline and drive revenue and brand awareness
• Directly managed $1M+ events budget for the sponsorship of large-scale enterprise-focused trade shows (e.g. SXSW, Adobe MAX) and smaller-scale design conferences and meetups, managing all contracts and negotiations for sponsorship and logistics
• Produced company-hosted events, happy hours, and design dinners to support product launches and boost awareness and adoption of new features to key, high profile audiences
• Oversaw the design process and procurement of physical Abstract swag, supporting all Marketing and Sales initiatives, ensuring the products are cost-effective, high-quality, and sustainable
• Championed Abstract’s presence within the design community and promoted thought leadership by enabling the Abstract design team to showcase their expertise through conference speaking engagements, workshops, podcast appearances, and blog contributions

2017–2018

Head of Partnerships Dribbble

• Led transformation of advertising strategy, integrating direct sales and self-serve platforms to boost annual ad revenue to $500K across channels
• Oversaw the serving and management of all Dribbble hosted advertising campaigns from bespoke native ads to editorial placements to podcast (40M+ monthly pageviews, 3M+ monthly users)
• Developed strategic partnerships with industry partners (e.g. Adobe, Sketch, and InVision), facilitating product integrations, co-marketing efforts, and user acquisition campaigns
• Organized Dribbble user conferences including speaker management, content and swag production, event promotion, and ticket / sponsorship sales
• Designed and implemented educational resources for individuals and teams on Dribbble, including workshops, tutorials, and best-practice guides, to enhance their audience growth and engagement

2015–2017

Community Manager Designer News 💀

• Directed daily operations and product roadmap, implementing strategies that boosted registrations and doubled user activity
• Built advertising sales strategy, generating $20k/mo, for display/podcast ads, email sponsorships
• Revised and enforced community guidelines for 100K+ global users, fostering healthy engagement
• Served as an advocate and spokesperson for Designer News, building and maintaining relationships with industry influencers and stakeholders

2011– 2015

Web Strategist Spinutech

• Implemented SEO, SEM, and paid media strategies to increase brand awareness and drive leads.
• Collaborated with designers, developers, and senior leadership to ensure SMBs success

2007–2011

Lead Interactive Designer & Product Development Coordinator iWireless

• Designed physical and digital promotional materials for 250 retail stores.
• Coordinated hardware/software rollouts between iWireless and external vendors (e.g. BlackBerry).

Overview Visual website builder

URL webflow.com

Key Skillset

1. Self-serve marketing
2. Partner / Program marketing
3. Design advocate / Customer advocate

• Co-led efforts with product marketing to define Webflow’s value proposition, positioning, and roadmap for the agency and freelancer segment, resulting in unified alignment across go-to-market teams
• Managed a cross-functional team of subject matter experts across marketing and design, launching actionable projects and initiatives in weekly sprints
• Led creative, self-serve marketing campaigns resulting in a significant increase in awareness and adoption of Webflow among global agencies and freelancers
• Established paid, affiliate, and organic partnerships with industry outlets and key influencers, boosting acquisition efforts and increasing Webflow’s reach within web design and development audiences
• Partnered with customer marketing to identify storylines and craft compelling content across web, email, and video, designed to highlight and celebrate the people and the projects “Made in Webflow”
• Collaborated with content and social teams to produce thought leadership content across the blog, email, and social channels, adjusting the tone and message for optimal effect
• Advised partner teams in leveraging ABM strategies to engage high-value agencies, and identify new co-marketing and co-selling opportunities
• Oversaw end-to-end experience for a series of creative agency events and programming, including budgeting, speaker management, customer invitations, swag, and post-event outreach

Overview Directory of no-code tools, inspiration, resources

URL nocodesupply.co

Key Skillset

1. Founder mindset
2. Growth marketing
3. Business development

• Co-founded an online resource that empowers designers and developers to explore the potential of no-code tools — attracting 12k+ monthly visitors, the platform was designed in Figma, built with Webflow, and powered by Airtable
• Developed a lightweight, developer-first CSS framework for Webflow (called Mast) to help Webflow users build efficiently and consistently
• Created the Mast style guide for Figma, the design companion to Mast
• Wrote and edited technical documentation for Mast, including the creation of a custom GPT

Overview Advertising solutions for publishers and marketers

URL buysellads.com

Key Skillset

1. Relationship management
2. Outbound marketing
3. Sales enablement

• Managed and fostered relationships with key advertisers and publishers in niche verticals: Design, Development, Tech/Consumer (e.g. Dribbble, CSS-Tricks, Brave Browser)
• Leveraged ABM strategies to successfully acquire new publishers and advertisers, driving targeted engagement and revenue growth
• Defined clear company objectives and key results for strategic partnerships, monitoring progress and providing the leadership team with insights and recommendations
• Designed sales enablement toolkit, including a revamped internal repository of documentation and inventory, enhancing sales team productivity

Overview Strategy, design, and Webflow studio

URL 8020.inc

Key Skillset

1. Agency operation and management
2. Team logistics and resourcing
3. Scope, sell, and manage client projects

• Co-founded 8020, an agency that specializes in no-code web design to help startups get to market faster — owned all agency operations and business objectives, including revenue forecasting, client acquisition, and team management
• Directed a remote, globally distributed team of web designers and developers, providing leadership as creative director, producer, and decision-maker to ensure alignment with individual client/project goals
• Developed a simple, yet effective agency operation model for team members to follow to ensure client satisfaction, team satisfaction, and profitability
• Performed monthly audits and delivered comprehensive ‘agency health reports’ to Tiny Capital, providing strategic insights to support sustained growth and operational efficiency

Overview Version control for Sketch

URL abstract.com

Key Skillset

1. Event marketing and production
2. Sponsorship management
3. Project management

Reference

• Built the field marketing program and global event sponsorship strategy, leading a team to expand the customer pipeline and drive revenue and brand awareness
• Directly managed $1M+ events budget for the sponsorship of large-scale enterprise-focused trade shows (e.g. SXSW, Adobe MAX) and smaller-scale design conferences and meetups, managing all contracts and negotiations for sponsorship and logistics
• Produced company-hosted events, happy hours, and design dinners to support product launches and boost awareness and adoption of new features to key, high profile audiences
• Oversaw the design process and procurement of physical Abstract swag, supporting all Marketing and Sales initiatives, ensuring the products are cost-effective, high-quality, and sustainable
• Championed Abstract’s presence within the design community and promoted thought leadership by enabling the Abstract design team to showcase their expertise through conference speaking engagements, workshops, podcast appearances, and blog contributions

Overview The world’s leading community for creatives to share, grow, and get hired.

URL dribbble.com

Key Skillset

1. Partnerships and business development
2. Ad sales and fulfillment
3. Event production

• Led transformation of advertising strategy, integrating direct sales and self-serve platforms to boost annual ad revenue to $500K across channels
• Oversaw the serving and management of all Dribbble hosted advertising campaigns from bespoke native ads to editorial placements to podcast (40M+ monthly pageviews, 3M+ monthly users)
• Developed strategic partnerships with industry partners (e.g. Adobe, Sketch, and InVision), facilitating product integrations, co-marketing efforts, and user acquisition campaigns
• Organized Dribbble user conferences including speaker management, content and swag production, event promotion, and ticket / sponsorship sales
• Designed and implemented educational resources for individuals and teams on Dribbble, including workshops, tutorials, and best-practice guides, to enhance their audience growth and engagement

Overview Global, design and technology community

Key Skillset

1. Business development
2. Ad sales and fulfillment
3. Event production

• Directed daily operations and product roadmap, implementing strategies that boosted registrations and doubled user activity
• Built advertising sales strategy, generating $20k/mo, for display/podcast ads, email sponsorships
• Revised and enforced community guidelines for 100K+ global users, fostering healthy engagement
• Served as an advocate and spokesperson for Designer News, building and maintaining relationships with industry influencers and stakeholders