10+ yrs

5+ yrs

5+ yrs

BuySellAds

1. Account management
2. Business development
3. Community outreach

• Build and manage relationships with MPS Publishers (Managed Publisher Services) in niche verticals: Design, Development, Tech/Consumer
• Define outbound strategy for pursuing new opportunities and campaigns across major publishers
• Create and design Sales Enablement tools and documentation for the broader BSA Sales team
• Support BSA Sales team to build strategic, long-term relationships with Advertisers
• Engage the existing Carbon community

8020

1. Agency management
2. Team logistics and resourcing
3. Scope, sell, and manage client projects

• Build and develop all aspects of agency operations including project scope, resource balancing, and revenue forecasting
• Develop simple, yet compelling visions for clients that provide a faster, less expensive way to turn ideas into reality without the need for complex code
• Manage and work directly with a team of fully remote designers and developers
• Proactively provide ongoing assessments for team balance to ensure a successful and smooth delivery of client projects
• Active team and client communication through daily, weekly, monthly, and quarterly status reporting
• Act as an advocate for 8020 as an agency (and part of the Tiny Capital family) while also advocating for the no-code and visual development communities

Abstract

1. Event Marketing and Production
2. Sponsorship Management
3. Project Management

• Created global event sponsorship strategy and process supporting marketing objectives and continually growing an active customer pipeline
• Oversaw $1M events budget including all contracts and negotiations for sponsorship and logistics for large scale, enterprise focused conferences (e.g. SXSW, Adobe MAX) and smaller scale, local design Meetups
• Produced company-driven events that support product launches and sales initiatives including Abstract University workshops focused on hands-on training and interactive learning
• Lead the offline marketing communications and build rapport with strategic business partners (e.g. integrating Abstract into the core design curriculum at colleges and universities)
• Managed the ordering, inventory, and design production of all Abstract goods and swag used for both Field Marketing and Sales initiatives
• Advocated for Abstract amongst the greater design community to highlight and provide opportunities for the design team (e.g. speaking opportunities / workshops at conferences, guest spots on podcasts, contributor on blog posts, AMA on design forums)

Dribbble

1. Partnerships and Business Development
2. Ad Sales and Fulfillment
3. Event Production

• Spearheaded overhaul of advertising sales strategy to include direct sales, partner agencies, and self-serve platforms generating $500K annual sales across multiple channels (display ads, email, podcast)
• Managed the lifecycle of performance marketing campaigns from sale to fulfillment and ongoing analysis of proper serving, click through action, and conversion events
• Led new business development and partner programs to facilitate product integrations and referral campaigns with large scale design software / tools (e.g. Sketch, Adobe, InVision)
• Produced company-driven conferences tailored to designers and facilitated all sponsorship sales generating $75K per conference
• Provide individual designers and design teams resources to build and grow their presence on the Dribbble community (organic and/or paid)

Designer News

1. Business Development
2. Ad Sales and Fulfillment
3. Event Production

• Managed day-to-day business operations and developed product roadmap balancing analytical and creatively driven goals leading to a 36% increase in registrations and 100% increase in engagement
• Built advertising sales strategy generating $200K annual sales across multiple channels (display ads, email, podcast)
• Rewrote, moderated, and enforced community guidelines for a global, online audience of over 100K users
• Act as an advocate and voice for Designer News amongst the greater design community

Spinutech

1. Digital Marketing
2. Web Strategy
3. Design

• Developed and executed performance marketing strategies for SMBs focused on fundamental SEO, SEM, paid media, and organic traffic through social campaigns and content driven initiatives
• Collaborated cross-functionally with designers, engineers, and senior leadership to support the success of projects with key clients in varying industries including e-commerce, general business, and nonprofit

iWireless (T-Mobile)

1. Design
2. Product Development
3. Project Management

• Designed physical and digital promotional materials including presentations and slide decks for senior leadership for retail environments in 250 company stores and authorized dealers across Iowa, Illinois, and Nebraska
• Acted as the liaison between iWireless Product Marketing and outside vendors (e.g. BlackBerry) to support communication and implementation of both hardware and software rollouts