I’m an Iowa based marketer, anchored by a background in design, who describes himself as a generalist and connector of dots. I’m Max, sometimes Maxwell. I miss Rdio, care about online privacy and security, and heart all things Apple.

For the past 15+ years, I’ve worked in design, marketing, and sales roles focused on the design community, with an emphasis on community building. I work honestly and creatively to build relationships, define opportunities, and connect the dots between both people and projects.


10+ yrs

Marketing / Design

5+ yrs

Sales / Partnerships

5+ yrs

Community / Events



Key Skillset

  1. Account management
  2. Business development
  3. Community outreach

Strategic Partnerships Lead

Aug 2020 — Present

  • Build and manage relationships with MPS Publishers (Managed Publisher Services) in niche verticals: Design, Development, Tech/Consumer
  • Define outbound strategy for pursuing new opportunities and campaigns across major publishers
  • Create and design Sales Enablement tools and documentation for the broader BSA Sales team
  • Support BSA Sales team to build strategic, long-term relationships with Advertisers
  • Engage the existing Carbon community


Key Skillset

  1. Agency management
  2. Team logistics and resourcing
  3. Scope, sell, and manage client projects

General Manager

Jan 2020 — Aug 2020

  • Build and develop all aspects of agency operations including project scope, resource balancing, and revenue forecasting
  • Develop simple, yet compelling visions for clients that provide a faster, less expensive way to turn ideas into reality without the need for complex code
  • Manage and work directly with a team of fully remote designers and developers
  • Proactively provide ongoing assessments for team balance to ensure a successful and smooth delivery of client projects
  • Active team and client communication through daily, weekly, monthly, and quarterly status reporting
  • Act as an advocate for 8020 as an agency (and part of the Tiny Capital family) while also advocating for the no-code and visual development communities


Key Skillset

  1. Event Marketing and Production
  2. Sponsorship Management
  3. Project Management

Additional Context

Event Production
Event Management

Manager Field Marketing / Designer Evangelist

Aug 2018 — Jan 2020

  • Created global event sponsorship strategy and process supporting marketing objectives and continually growing an active customer pipeline
  • Oversaw $1M events budget including all contracts and negotiations for sponsorship and logistics for large scale, enterprise focused conferences (e.g. SXSW, Adobe MAX) and smaller scale, local design Meetups
  • Produced company-driven events that support product launches and sales initiatives including Abstract University workshops focused on hands-on training and interactive learning
  • Lead the offline marketing communications and build rapport with strategic business partners (e.g. integrating Abstract into the core design curriculum at colleges and universities)
  • Managed the ordering, inventory, and design production of all Abstract goods and swag used for both Field Marketing and Sales initiatives
  • Advocated for Abstract amongst the greater design community to highlight and provide opportunities for the design team (e.g. speaking opportunities / workshops at conferences, guest spots on podcasts, contributor on blog posts, AMA on design forums)


Key Skillset

  1. Partnerships and Business Development
  2. Ad Sales and Fulfillment
  3. Event Production

Head of Partnerships / Senior Business Development Specialist

Jan 2017 — Aug 2018

  • Spearheaded overhaul of advertising sales strategy to include direct sales, partner agencies, and self-serve platforms generating $500K annual sales across multiple channels (display ads, email, podcast)
  • Managed the lifecycle of performance marketing campaigns from sale to fulfillment and ongoing analysis of proper serving, click through action, and conversion events
  • Led new business development and partner programs to facilitate product integrations and referral campaigns with large scale design software / tools (e.g. Sketch, Adobe, InVision)
  • Produced company-driven conferences tailored to designers and facilitated all sponsorship sales generating $75K per conference
  • Provide individual designers and design teams resources to build and grow their presence on the Dribbble community (organic and/or paid)

Designer News

Key Skillset

  1. Business Development
  2. Ad Sales and Fulfillment
  3. Event Production

Community Manager

Jul 2015 — Jan 2017

  • Managed day-to-day business operations and developed product roadmap balancing analytical and creatively driven goals leading to a 36% increase in registrations and 100% increase in engagement
  • Built advertising sales strategy generating $200K annual sales across multiple channels (display ads, email, podcast)
  • Rewrote, moderated, and enforced community guidelines for a global, online audience of over 100K users
  • Act as an advocate and voice for Designer News amongst the greater design community


Key Skillset

  1. Digital Marketing
  2. Web Strategy
  3. Design

Web Strategist

Oct 2011 — Jul 2015

  • Developed and executed performance marketing strategies for SMBs focused on fundamental SEO, SEM, paid media, and organic traffic through social campaigns and content driven initiatives
  • Collaborated cross-functionally with designers, engineers, and senior leadership to support the success of projects with key clients in varying industries including e-commerce, general business, and nonprofit

iWireless (T-Mobile)

Key Skillset

  1. Design
  2. Product Development
  3. Project Management

Lead Interactive Designer & Product Development Coordinator

Apr 2007 — Oct 2011

  • Designed physical and digital promotional materials including presentations and slide decks for senior leadership for retail environments in 250 company stores and authorized dealers across Iowa, Illinois, and Nebraska
  • Acted as the liaison between iWireless Product Marketing and outside vendors (e.g. BlackBerry) to support communication and implementation of both hardware and software rollouts



WatchingTed Lasso

ReadingTalking to Strangers by Malcolm Gladwell

Drinking — slightly less coffee, slightly more water


Favorite gif?
Favorite quote?
Iowa... is that the state with the potatoes?